TOSHIBA TV LAUNCHES THE Z670R SERIES ON AMAZON.COM
AI-Powered REGZA ZRi Engine, Native 144Hz and QLED Color Deliver Supreme Vision for Gamers and Entertainment Enthusiasts
SUWANEE, GA — Toshiba TV today announced the availability of the Toshiba Z670R Series Fire TV on Amazon.com, bringing the brand’s most advanced Mini LED 4K gaming television to U.S. consumers. The Z670R is now available in five screen sizes — 55", 65", 75", 85" and 100" — delivering a premium viewing and gaming experience powered by more than 70 years of Toshiba TV innovation.
The Z670R Series represents Toshiba TV’s commitment to delivering picture quality that is true to the creator's vision. Engineered with Mini LED backlighting, Full Array Local Dimming and the third-generation AI-powered REGZA Engine ZRi Gen3, the Z670R elevates every scene with precise contrast, natural color and immersive sound.
“The Z670R is the culmination of Toshiba TV’s decade-long pursuit of picture perfection,” said Tatsuhiro Nishioka, Global Brand Director of Toshiba TV. “With its advanced Mini LED technology, AI-powered processing and gaming-grade performance, the Z670R is designed for consumers who refuse to compromise on quality — whether they’re gaming, streaming or simply enjoying a movie at home.”
Supreme Picture Quality
At the heart of the Z670R is Toshiba’s Mini LED with Full Array Local Dimming, which delivers precise control over individual lighting zones to produce deeper blacks, brighter highlights and accurate color across both shadow and light. Combined with QLED Color technology, it produces more than one billion shades of lifelike color. Total HDR Solution Pro supports Dolby Vision IQ, HDR10+, HDR10+ Adaptive and HLG – delivering brighter highlights, richer contrast and enhanced detail across all content. The Z670R transforms every frame into an authentic visual experience.
The REGZA Engine ZRi Gen3 is more than an image processor. It is the result of meticulous fine-tuning by Toshiba’s engineering team in Japan. Using machine learning algorithms that continuously adapt to content and environment, the engine optimizes picture clarity, contrast and audio performance scene by scene for a viewing experience that mirrors how consumers truly see and hear the world.
Built for the Competitive Gamer
The Z670R is purpose-built for gaming excellence. Key gaming features include:
Native 144Hz refresh rate for ultra-smooth, tear-free motion in fast-paced gameplay
AMD FreeSync Premium with VRR and ALLM for near-zero input lag and responsive control
HDMI 2.1 with eARC support for seamless connection to next-gen consoles and PCs
Immersive Audio to Match Every Scene Complementing its stunning visuals, the Z670R features REGZA Power Audio Pro with a dedicated Bass Woofer, delivering deep and resonant bass alongside crystal-clear vocal reproduction through dual clear direct speakers. Dolby Atmos support and AI-powered real-time sound optimization ensure audio performance that is as rich and nuanced as the picture.
Fire TV and Alexa Built-In
The Z670R runs on the Fire TV platform, putting favorite apps, live channels and streaming content front and center on a single home screen. With Alexa Built-In, users can press and ask Alexa to search content, control smart home devices, check sports scores, set reminders and more — all without leaving the couch. Access to more than one million streaming movies and TV episodes is available across tens of thousands of channels and apps. The Z670R also supports Apple HomeKit, AirPlay and Bluetooth 5.0 for seamless integration into any smart home ecosystem.
Availability and Sizing
The Toshiba Z670R Series Fire TV is available now on Amazon.com in the following screen sizes: 55", 65", 75", 85", and 100". All models carry a one-year warranty.
About Toshiba TV
Toshiba TV, a trailblazer in the television industry, has been providing exceptional entertainment experiences for more than 70 years since its business foundation in 1952. With a proud history of introducing many world's first and Japan's first TV innovations, Toshiba TV has been a trusted choice of consumers for generations. Built on an unparalleled audio and visual quality foundation, Toshiba TV has established a reputation for excellence through its commitment to high-end technology and innovative features for a better viewing experience. As a leading global TV brand, Toshiba TV continues to push the boundaries of what's possible, delivering reliability, durability, and eco-friendly solutions that enhance customers’ viewing experience. Toshiba TV is dedicated to delivering a premium experience, driven by our passion for innovation and technology.
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Important: Information in the press release is current on the date of the press announcement but is subject to change without prior notice.
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